WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
AI Community
WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.
The objective of the Community is to support brands make the most of the exciting possibilities this fast-evolving technology has to offer while mitigating legal, ethical and reputational risks. It seeks to:
- Develop best practice guidance and offer practical solutions on the most pressing horizontal AI challenges.
- Explore evolving trends impacting the use of AI in marketing and provide insights into how brands can navigate these.
- Engage in dialogue with external experts and partners to promote a greater understanding of the implications of AI use and drive meaningful industry collaboration.
The Community is open to WFA members only (client-side brands) and is led by an AI Steer Team, bringing together a small group of senior WFA members from a range of sectors to help establish strategic priorities.
To get involved in the AI Community, please reach out to Gabrielle Robitaille.
AI Community Resources
GenAI Primer
GenAI Survey
Other GenAI Resources
Related news
-
Digital policyAI
This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI…
-
CreativityMarketing technologyAIMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…
-
CreativityAIMarketing procurement
Spotlight: The Democratisation of Virtual Production
The past few years have seen the emergence and evolution of virtual production.
-
Digital policyMarketing law
The DSA implementation and enforcement tracker
A tracker of the implementation measures taken by key online platforms to meet the advertising-related obligations in the EU’s…
-
Digital policyMarketing law
TPA Taskforce overview (April 2024)
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024
-
CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
APAC Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
-
AI
Benchmark: AI in the Insights practice
WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.
-
Marketing technologyAIMarketing technologyMarketing technology
GenAI and the marketing essentials that won’t change
As more brands and agencies get excited by generative AI (GenAI), WFA’s Director of Global Sourcing, Laura Forcetti, hosted a…
-
Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q1
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…