Posts about Data-driven marketing

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  1. The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Case studiesBriefings & position papersMaps & infographicsReports & whitepapers
    1 August 2021
    Brand safetyBrand safetyData-driven marketing

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    WFA, Ranji David

    A curated list of WFA resources to inform and shape your strategy

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  2. Brands face APAC privacy challenge
    NewsReports & whitepapers
    21 May 2021
    Data collection & privacyData-driven marketing

    Brands face APAC privacy challenge

    WFA

    A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…

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  3. WFA global position on advertiser access to data in the digital advertising market
    Reports & whitepapers
    9 April 2021
    Digital policyMarketing lawData-driven marketing

    WFA global position on advertiser access to data in the digital advertising market

    WFA

    In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…

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  4. Media Forum Meeting Overview (February 2021)
    Videos & webinarsEvent reports
    1 April 2021
    Media transparencyMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (February 2021)

    WFA

    Overview of the Media Forum held on 18 February, 2021.

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  5. WFA report: The future of data-driven marketing
    Reports & whitepapers
    10 March 2021
    Digital policyData-driven marketing

    WFA report: The future of data-driven marketing

    WFA

    A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing

    Read more about "WFA report: The future of data-driven marketing"
  6. The end of the cookie
    Opinions
    10 December 2020
    Ad fraud & verificationData collection & privacyData-driven marketing

    The end of the cookie

    Matt Green

    Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…

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  7. Media Forum Meeting Overview (November & December 2020)
    Event reports
    3 December 2020
    Media transparencyProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    WFA

    Overview of the Media Forum held on 19 November and 3 December 2020

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  8. Media Forum Meeting Overview (September 2020)
    Event reports
    22 September 2020
    Marketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (September 2020)

    WFA

    Overview of the Media Forum held on 22 September, 2020.

    Read more about "Media Forum Meeting Overview (September 2020)"
  9. Programmatic & Data Forum Meeting Overview (September 2020)
    Event reports
    9 September 2020
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic & Data Forum Meeting Overview (September 2020)

    WFA

    Overview of the Media Forum held on 9 September, 2020.

    Read more about "Programmatic & Data Forum Meeting Overview (September 2020)"
  10. Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    Press releases
    20 August 2020
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    WFA

    In-house and hybrid trading models now used by 84% of respondents

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  11. Programmatic Data & Technology (2020)
    Benchmarks & surveys
    10 July 2020
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic Data & Technology (2020)

    WFA

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

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  12. Webinar+: Programmatic supply-chain transparency
    Videos & webinars
    11 June 2020
    ProgrammaticMarketing technologyMarketing operationsMarketing technologyData-driven marketingMarketing technology

    Webinar+: Programmatic supply-chain transparency

    WFA

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…

    Read more about "Webinar+: Programmatic supply-chain transparency"