Related content
-
CreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technologyWFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
Read more about "WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth"Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
-
CreativityDigital transformationMarketing operationsNew speakers announced at WFA Global Marketer Week in Istanbul
Read more about "New speakers announced at WFA Global Marketer Week in Istanbul"The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
-
CreativityHow to be more creative in 2023?
Read more about "How to be more creative in 2023?"Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
-
CreativityDigital transformationReasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
Read more about "Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023"Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
-
Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technologyMedia Forum Meeting Overview (20th October 2022)
Read more about "Media Forum Meeting Overview (20th October 2022)"Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
-
Bringing back the talent
Read more about "Bringing back the talent"Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is…
-
Agency evaluation & performanceMarketing procurementSpotlight: E-commerce content creation - setting up for success
Read more about "Spotlight: E-commerce content creation - setting up for success"To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…
-
Marketing technologyMarketing technologyMarketing technologyDitch the metaverse FOMO
Read more about "Ditch the metaverse FOMO"Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
-
CreativityRe-finding our marketing mojo
Read more about "Re-finding our marketing mojo"Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
-
CreativityBrand reputationAdvertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
Read more about "Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?"Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…
-
CreativityMarketers failing to overcome key barriers to creativity, WFA research
Read more about "Marketers failing to overcome key barriers to creativity, WFA research"Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…
-
CreativityBrand purposeBrand reputationWFA introduces Global Marketer Hall of Fame
Read more about "WFA introduces Global Marketer Hall of Fame"The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…