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Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure
Benchmark: Exploring Innovative Agency Models
A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
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Agency managementAgency remuneration & contractsData collection & privacy
Benchmark: Media agency first party data liability caps
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
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Agency managementAgency remuneration & contractsData collection & privacy
Benchmark: Media indemnities
A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
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Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness
Media Forum meeting overview – Improving your inventory media (March 2022)
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Media transparencyAgency remuneration & contracts
Media Forum Meeting Overview (12th May 2021)
Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
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Media governanceAgency remuneration & contracts
Spotlight: Media Contract Guidance Webinar – Global Best Practice
‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
WFA member benchmark on Media Agency Fee Risk & Reward Models
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Agency remuneration & contracts
Benchmark: Marketing spend tail end management
This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Benchmark: Digital in-housing from agency point of view
WFA benchmark on In-housing Digital Media, from agencies' point of view
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Agency managementAgency remuneration & contracts
Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…
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Alcohol marketingAgency remuneration & contracts
WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
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Agency remuneration & contracts
Spotlight: Media Contract Guidance in China
This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest…