Posts about Agency remuneration & contracts

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  1.    Benchmark: Exploring Innovative Agency Models
    Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure

    Benchmark: Exploring Innovative Agency Models

    A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

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  2.    Benchmark: Media agency first party data liability caps
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media agency first party data liability caps

    A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…

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  3.    Benchmark: Media indemnities
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media indemnities

    A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…

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  4.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

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  5.    Media Forum Meeting Overview (12th May 2021)
    Media transparencyAgency remuneration & contracts

    Media Forum Meeting Overview (12th May 2021)

    Meeting overview and presentations from WFA’s Media Forum on 12th May 2021

    Read more about "Media Forum Meeting Overview (12th May 2021)"
  6.    Spotlight: Media Contract Guidance Webinar – Global Best Practice
    Media governanceAgency remuneration & contracts

    Spotlight: Media Contract Guidance Webinar – Global Best Practice

    ‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…

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  7.    Benchmark: Media Agency Fee Risk & Reward Models
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA member benchmark on Media Agency Fee Risk & Reward Models

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  8.    Benchmark: Marketing spend tail end management
    Agency remuneration & contracts

    Benchmark: Marketing spend tail end management

    This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…

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  9.    Benchmark: Digital in-housing from agency point of view
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA benchmark on In-housing Digital Media, from agencies' point of view

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  10.    Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
    Agency managementAgency remuneration & contracts

    Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions

    WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…

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  11.    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
    Alcohol marketingAgency remuneration & contracts

    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030

    The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…

    Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"
  12.    Spotlight: Media Contract Guidance in China
    Agency remuneration & contracts

    Spotlight: Media Contract Guidance in China

    This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest…

    Read more about "Spotlight: Media Contract Guidance in China"