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I subscribeA WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…
Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20…
Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…
WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
The AGM will take place in Toronto, Canada from 13.30 - 14.30 ET.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.