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I subscribeMeeting overview and presentations from WFA’s Media Forum on 12th May 2021
A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…
WFA member benchmark on Media Agency Fee Risk & Reward Models
Overview of the Sourcing Forum held remotely on Feb 23, 2022.
Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…
Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…
This WFA member benchmark examined the category management of Experiential & Events.
Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…
Overview of the Sourcing Forum held remotely on Jan 21, 2022.
Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
The AGM will take place in Toronto, Canada from 13.30 - 14.30 ET.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.